With
an increasingly challenging business environment, organisations
are under pressure to perform. The sales & marketing
function is probably the most affected under the current
economic scenario.
With
a rich combination of knowledge & experience in Industrial
Sales & Marketing, we work with the organisations to Improve Sales &
Marketing, Identify market opportunities & develop Sales
& Marketing Skills to address the emerging challenges
& opportunities. Learn more how we have helped organisations
like yours thro;
Consulting
| Market Study | Executive education.
|
| February Highlights. |
| Article: Customer segmentation. |
| |
Customer Segmentation, is the subdivision of a market into discrete customer groups that share similar characteristics.
It also divides customers into groups based on the distinct underlying needs or characteristics driving their purchase decisions. Segmentation is a powerful marketing tool to identify unmet customer needs.
Truly distinct customer segments respond to different value propositions & require different strategic approaches. Customer Segmentation is most effective when a company tailors offerings to segments that are the most profitable & serves them with distinct competitive advantages.
This prioritization can help organizations develop marketing campaigns and pricing strategies to extract maximum value from both high- and low- profit customers. Customer Segmentation also serves as fundamental basis for allocating..........Read
more.>>
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| |
| Most
referred article:Marketing
guide to small & Medium business. |
| |
There
is no doubt that marketing can present significant challenges
for the Small & Medium Sized businesses (SMB). The
limited human and financial resources puts severe limitations
on what marketing activity can be carried out. While
in theory, the marketing principles are applicable to
all the organisations irrespective of their sizes, the
ability to apply and implement many of these principles
depends on the availability & willingness to deploy
the resources.
In
this comprehensive guide, I have compiled decades
of experience working with a large number of small
& Medium business & have suggested how to
handle the resource constraints while preparing marketing
plan for SMB's.
To
know more details about the strategies & the action
plan you can immediate implement download
the comprehensive guide. |
|
|
| # Current assignments. |
 For a leading Steel plant Automation solution provider, mentoring for Developing & implementing Sales-Mktg processes, New markets entry & Project management. |
| For the country's leading Resin Bonded Abrasive products mfg,improve Sales-Marketing process, with primary focus on Improving distribution network , Managing key accounts & Developing retail busines. |
| For a leading Medical Devices Manufacturer, : Market study for regulatory requirements in Europe, Middle East, Africa & SE Asia, for a Class III device. |
| For a leading software development organisation; Market Study & SRS for Project Portfolio Management software. The software is being designed for Engineering SME's, covering critical elements of Project Portfoio Management |
| Recent
assignments >> |
| # Improve business skills. |
Executive Education Program.  |
| # For your next sales meeting. |
| Get
valuable inputs for your upcoming Sales conference, Team
meeting or Target setting session. With a vast
experience of nearly two decades, in variety of industry sectors,
we provide key guidelines to help you achieve desirable results. |
| Contact today to schedule a session. |
|
