many of my interactions with senior Sales-Marketing
managers , I often hear "Sanjay, I have so much
workload, that I rarely go home before 9'(@ night!).
"Many times I have to come to office even on Sundays"
. "Working this way for a long time I think, I
am addicted (to work!) & its difficult to find time
for my family'.
In a lighter vein I suggested - Only busy people find
digging deeper, I find it's a serious problem of "Delegation".
of essentials skills of a successful Sales - Marketing
manager is 'Delegation'. Job of the senior Sales-Marketing
manager is to get job done thro people & other resources.
Effective delegation involves spending less time doing
& more on planning, organising resources & coaching
people who need help. In many cases I find, seniors
hesitate to delegate for a 'fear of losing control ",
or sometimes they behave to other extreme, delegate
everything leading to " authority wihout any responsibility".
look at the typical excuses managers give for insufficient
delegation & what they can do about it,
"I dont have confidence in them"
- In this situation one can start delegating small
tasks & build confidence slowly.
- "I like doing it my way" -
You can get work done by stating the quality of
results you expect rather than expecting how things
should be done in detail. Let the subordinates
use their skills (& intelligence )to get the
- "They are already having
lot of work & I dont want to load them further"
- It could be a fact, but aspiring subordinates
will most of the time appreciate your confidence
in them to do an important work. These are the
subordinates you look forward to take over
understand benefits of effective delegation to the manager
& his organisation.
delegation you reduce the workload & stress
by involving others qualified to handle the job.
results in more time available for activities requiring
your managerial skills & authority like; planning,
business analysis, operation
management, managing resouces handling key people
also helps to improve trust.
also tests the subordinate for higher responsibilities.
does one know he has problem of effective delegation?
Look at these signs.
in-box is always full.
are working overtime on the job which you feel nobody
else can do
activities are never completed in time.
subordinates feel they dont have required authority
of your subordinate is a mystery to you & you
avoid taking responsibility for the delegated tasks.
morale is low & employee turnover is rising.
experience of two decades, read
"How we help
our clients" to improve business.