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December 2 2020.
Sales & Marketing effectiveness

CEO's Sales & Marketing effectiveness study.

Download the complete report. (110kb)


Executive summary:
The 2005 CEO's Sales & Marketing Effectiveness Study, the first of its kind effort is one of the most comprehensive, statistically valid studies conducted on sales & marketing effectiveness. With over two decades of experience in sales & marketing we are at a unique position to undertake such an effort.

Applying the firm's insight and experience of working with sales leaders, the Study accurately captures the real challenges impacting the sales organisation.

The study focused on;

1. Key business challenges.
    a. Sales force selling abilities.
    b. Consistent approach to identify, win & retain business.
    c. Effective sales force management culture.
    d. Changes in buying environment.
2. Four major issues facing the organizations.
3. Overall confidence in selling environment.

Data was gathered from 1st January 2005 till 30th April 2005.The majority (97%) of the respondents were from India.

> 1538 respondents representing 12 Industry sectors.
> Over 50% respondents are senior most decision makers.
  Key findings.
Major issues facing the organisation-
> 52% experience "Changes in buying environment".
> 67% feel “Increasing commoditization of the market with rising expectations,to increase service support at reduced prices”!.
> 39% “A Consistent approach to identify,winning, & keeping the business”.

   Know more about,
> Detail findings on each of the 4 key business challenges your organisation is facing.
> key facts & notes on each business challenge.
>Our recommendations to address these business challenges.
the complete report. (110 kb)

The winners of 10 CROSSWORD bookstore gift certificate worth Rs 750/- each.

Mr.Kirit Gala.M.D.
Gala Precision Technology.Mumbai
Akzo Nobel.Bangalore
Mr.Denzil D'Costa.Country Mgr.
Precision Electronics.Delhi
Mr.V.Kumar.Manager Sales.AR.Controls.Hydrebad Mr.S.K Dey.Mgr Sales.Powertech.Kolkatta
Mr.Viju Parameshwar. CEO. OKS.Bangalore Mr.Shrirang Joshi. COO.
Aplab Ltd.Thane
Schrader Duncan. Mumbai
Mr.Yogesh Barve.Marketing Manager.Cummins Diesel Sales & Service.Pune
With experience of two decades, read "How we help our clients" to improve business & make changes which stand the test of challenging market conditions.




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