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June 27 2019.
Direct-mail / e-mail campaign ROI Calculator

        Use this calculator to determine the ROI (Return on Investment) for any direct mail / e-mail campaign. Just enter your campaign costs and projected results under Input and click Calculate to instantly calculate the estimated ROI & other results like cost per piece, cost per new customer, and more.
    Test different sets of assumptions, see how your results change with different response & conversion rates.
Input conditions...........................................................................*Enter the figures in all boxes.
How many letters / documents are you mailing / e-mailing?
What is the total campaign cost ? Rs
Response Rate: What % response do you expect? %
Conversion Rate: What % of responders do you expect will buy? %
How much do you expect each buyer to spend (on average)? Rs
 
Results ................................................................................................................................
Total number of Responders:
Cost per response: Rs
Total number of Buyers:       
Cost per customer: Rs
Total Revenue Rs:
Cost per piece: Rs
Hence the return on the investment (ROI) will be: %
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