Industrial Marketing Services.Direct mail /e-mail ROI calculator.

Direct-mail / e-mail campaign ROI Calculator

Use this calculator to determine the ROI (Return on Investment) for any direct mail / e-mail campaign. Just enter your campaign costs and projected results under Input and click Calculate to instantly calculate the estimated ROI & other results like cost per piece, cost per new customer, and more.
Test different sets of assumptions, see how your results change with different response & conversion rates.

Input conditions...........................................................................*Enter the figures in all boxes.
How many letters / documents are you mailing / e-mailing?
What is the total campaign cost ?		Rs
Response Rate: What % response do you expect?		%
Conversion Rate: What % of responders do you expect will buy?		%
How much do you expect each buyer to spend (on average)?		Rs

Results ................................................................................................................................
Total number of Responders:	Cost per response: Rs
Total number of Buyers:	Cost per customer: Rs
Total Revenue Rs:	Cost per piece: Rs
Hence the return on the investment (ROI) will be: %

Information to drive sales & marketing.

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