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With
an increasingly challenging business environment, organisations
are under pressure to perform. The sales & marketing
function is probably the most affected under the current
economic scenario.
With
a rich combination of knowledge & experience in Industrial
Sales & Marketing, we work with the organisations to
Improve Sales &
Marketing, Identify market opportunities
& develop Sales
& Marketing Skills to address the emerging challenges
& opportunities. Learn more how we have helped organisations
like yours thro;
Consulting
| Market Study | Executive education.
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June Highlights. |
| Article:
Is
your organisation a Sales driven or Marketing driven? |
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Sales-driven
organizations tend to be short-term planners; more
interested in short term gains than long-term presence.
While market-driven organizations require significant
long-term planning, the rewards are also long term
in that you establish valuable customer relationships.
Successful
organizations Plan, Organize & Execute their sales
& marketing activities to develop long-term association
with the market & customers..............Read
more.>>
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| Most
referred article:Marketing
guide to small & Medium business. |
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There
is no doubt that marketing can present significant challenges
for the Small & Medium Sized businesses (SMB). The
limited human and financial resources puts severe limitations
on what marketing activity can be carried out. While
in theory, the marketing principles are applicable to
all the organisations irrespective of their sizes, the
ability to apply and implement many of these principles
depends on the availability & willingness to deploy
the resources.
In
this comprehensive guide, I have compiled decades
of experience working with a large number of small
& Medium business & have suggested how to
handle the resource constraints while preparing marketing
plan for SMB's.
To
know more details about the strategies & the action
plan you can immediate implement download
the comprehensive guide.
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Working with the Senior management of a leading Air handling
equipment mfg, to design & implement Sales & Marketing
processes to address growing opportunities in key industry
sectors in India.