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September 22 2019.
Communication in difficult times.

For the Sales & Marketing executives, communication skills have always been very important. In the current challenging market scenario, convincing the potential (& present) client, requires best of your communication skills. So whether you are making a presentation, conducting negotiations, writing a proposal or even attending routine meeting, you need to able to communicate effectively !

To be a good communicator one needs to be good at 4 skills; Reading, Writing, Listening & Speaking. So do you think you are a good communicator? Take the following quiz;

For each question, circle the number in the column that most applies;


at all
Rarely Some
Often Very
1 I try to anticipate and predict possible causes of confusion, and I deal with them up front. 1 2 3 4 5
2 When I write a memo, email, or other document, I give all of the background information and detail I can to make sure that my message is understood. 5 4 3 2 1
3 If I don't understand something, I tend to keep this to myself and figure it out later. 5 4 3 2 1
4 I'm sometimes surprised to find that people haven't understood what I've said. 5 4 3 2 1
5 I tend to say what I think, without worrying about how the other person perceives it. I assume that we'll be able to work things out later. 5 4 3 2 1
6 When people talk to me, I try to see their perspectives. 1 2 3 4 5
7 I use email to communicate complex issues with people. It's quick and efficient. 5 4 3 2 1
8 When I finish writing a report, memo, or email, I scan it quickly for typos and so forth, and then send it off right away. 5 4 3 2 1
9 When talking to people, I pay attention to their body language. 1 2 3 4 5
10 I use diagrams and charts to help express my ideas. 1 2 3 4 5
11 Before I communicate, I think about what the person needs to know, and how best to convey it. 1 2 3 4 5
12 When someone's talking to me, I think about what I'm going to say next to make sure I get my point across correctly. 5 4 3 2 1
13 Before I send a message, I think about the best way to communicate it (in person, over the phone, in a newsletter, via memo, and so on). 1 2 3 4 5
14 I try to help people understand the underlying concepts behind the point I'm discussing. This reduces misconceptions and increases understanding. 1 2 3 4 5
15 I consider cultural barriers when planning my communications. 1 2 3 4 5

Now add up the scores you've circled.

The score is ...out of 75.

Excellent! You understand your role as a communicator, both when you send messages, and when you receive them. You anticipate problems, and you choose the right ways of communicating. People respect you for your ability to communicate clearly, and they appreciate your listening skills.
You're a capable communicator, but you sometimes experience communication problems. Take the time to think about your approach to communication, and focus on receiving messages effectively, as much as on sending them. This will help you improve.
You need to keep working on your communication skills. You are not expressing yourself clearly, and you may not be receiving messages correctly either. The good news is that, by paying attention to communication, you can be much more effective at work, and enjoy much better working relationships! The rest of this article will direct you to some great tools for improving your communication skills.
With experience of two decades, read "How we help our clients" to improve business.




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